In my work with new and budding Entrepreneurs I made a discovery. My clients weren’t just struggling with branding; they were struggling with better business practices in general. I found myself providing counseling and encouragement in financing, vendors, LLC vs S-Corp... business in general. And those are not areas I specialize in. I could see that my fellow Entrepreneurs, my fellow SheEO’s, needed support and weren’t exactly sure where to get it... and I wanted to help!
Thus, The SheEO Summit was born! In October of 2020 as a National Women’s Small Business Month event. Designed to give new, budding, and expanding SheEO’s the opportunity to hear from a selected group of highly qualified professionals, experts in their fields, about the areas they needed a little guidance in to get their business ventures heading in the direction of continued and anticipated success... all for free! The past five Summits have been a great opportunity for education, collaboration and networking!
2020
The Inaugural SheEO Summit was held in partnership with the Iota Sweethearts, Inc. Atlanta Professional Chapter. Four weeknight virtual seminars were held over the course of the month.
Theme: Empowering Women Entrepreneurs to Take Their Brands to the Next Level
Topics:
Building Authority and a Community That Will Buy From You
SheEO Status: Understanding Your Business Financials
Running the Race of Rapid Business Expansion
SheEO Talk: Paneling the Network of Women Entrepreneurs
2021
In 2021, I embraced my audacity and stepped out to host the Summit on my own. The event shifted from a month’s worth of weeknight seminars to a one day conference style virtual event hosting 3 presenters including myself.
Theme: Virtually Bringing Better Business Practices to Women Entrepreneurs.
Topics:
Going Beyond Bookkeeping: Financial Accounting vs Tax Accounting
The Blueprint: What I Wish I Knew Before Starting my Business
Brand Building Blocks: Must Ask Questions When Developing Your Brand
2022
In 2022, I wanted my SheEO’s to make sure they were prioritizing themselves to create sufficient business building boundaries and avoid burnout
Theme: SheEO Self-Care Session
Topics:
Bringing the Vision to Reality
Boundary Setting
The Key to My Success
2023
In 2023,The SheEO Summit 4.0 focused on surviving beyond what the statistics say the average small business typically does in standing the test of time.
Theme: Shattering Statistics.
Topics:
Protecting Your Business and Brand as You Build
Budgeting For Profit
Crowded Brain, Crowded Brand: Silence the Inner Critic to Build Your Dream Brand
Building Balance: Establishing Mental Health Boundaries in Business Practices
2024
2024 was year 5 for the SheEO Summit, a significant milestone for small businesses because making it to year 5 means you've beat the odds! For attendees we wanted to carry that momentum!
Theme: Shifting Expectations for Sustainability
Topics:
Leveraging PR For Your Business
Raising Capital: What Lenders & Investors Look For In Your Financials
Common Legal Issues Faced by Small Businesses & Entrepreneurs
Minding My Own Mental Health: The Importance of Self-Care in Improving Work-Life Balance
EMBRACING YOUR INNER SheEO
In July 2024 SB Wil Designs SheEO was selected to present a two-part workshop at the Sigma Gamma Rho Sorority, Inc. 60th Biennial Boule s part of their Amplify Greater Boule Workshop Series.
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Embracing your Inner SheEO is an interactive workshop that is geared towards business minded women who are on the verge of taking their business minded ideas to the next level. Whether you are interested, new, budding or expanding your business goals, embracing the elements that all SheEOs share is sure to benefit you and your business goals. Through guided exercises and conversations, participants should be able to confidently embark on their entrepreneurial journey with resources and a new supportive community.
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This two-part workshop series is intended to create a “Leap Safe Space” for you to organize your mindsets and find common ground with other like-minded women in order to identify what your next steps should be and boldly take them! In part one we’ll work through telling origin stories and identifying concerns, so that in part two we can do some goal setting and affirming ourselves to the next steps.
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